The Intelex Group always enjoys seeing their products succeed oversees, and their distributor in Italy (T-Tex srl.) is currently driving success as a result of their TV advertising campaign. Since the advertisement begun circulating on Italian television, T-Tex srl. have reported an increase in demand for Warmies®, Socky Dolls™ and Hooty™. The full heatable plush toy range is proving popular within the Italian market and the TV advertising has helped create awareness of the products and their dual purpose as both fun and functional bed warming companions. To view the video, please click here.

 As a result of this success, Intelex Group have recently appointed new distributors in both Belgium and Bulgaria who shall also be using direct advertising to create awareness of the microwavable toys in the run-up to Christmas.

 IIntelex Group is also expanding into other international markets, teaming up with Wiz, the makers of the Tamogotchi, in Japan, while also restructuring operations in the USA to meet the demands for heatable soft toy products in lucrative American market.

 Retailers interested in stocking Intelex Group’s fast selling products should register for a trade account at to view the all ranges online.