Intelex Group, world-wide market leaders in the heatable soft toy and warming gifting category has recently announced the launch of its new trade ecommerce website, offering an improved self-service trade portal for their retail customers.

The new website heralds an exciting new chapter for the Northamptonshire based manufacturer. The Intelex Group’s business has gone from strength to strength over the last two decades, offering a range of best-selling fully heatable soft toy products including licensed ranges such as YooHoo™ and Bagpuss™ and an ever-expanding range of their own home grown Warmies® plush toys including Hooty, Socky Dolls and the best selling Cozy Plush.

The range further extends beyond plush toys and hosts a versatile range of innovative microwavable products suitable for adults across home therapy, foot warmers and screen cleaners all developed with Intelex Group’s impeccable safety credentials.

With a dedicated focus on innovation, the Intelex business continues to grow its range year on year, with a further 27 new products launched in Spring-15 under their new global brand of Warmies®. The new online home for the Warmies® range signals an exciting new chapter for the business.

Founder and CEO of the Intelex Group, Philip Gannon says, “Our new Magento website now offers our trade customers a superb resource, better showcasing our Warmies® product ranges and offering a number of new features to make browsing and buying from us easier than ever before. Early feedback from our customers has been very positive and our online presence now better reflects our branding and positioning in the market.”

Behind the scenes, the new Intelex Group’s B2B ecommerce website offers a trade dashboard where busy retailers can view their past order history, place super quick orders with an excel order upload feature, access and download Intelex’s marketing collateral, including product images, descriptions and catalogues and view trade prices with a percentage margin calculated from RRP.

The new website is now also fully optimised for mobile and tablet devices, offering trade customers the chance to browse and buy whilst on the go.

Intelex Group are welcoming new customers to register online for a trade account and will be showcasing their biggest ever range of Warmies® at this year’s Home and Gift Fair in Harrogate. Find Intelex Group on stand B9 at Harrogate Home and Gift.